Marketing Mix @ P Factor | An 8th P @ Productivity – too matter for the marketing mix

Marketing Mix @ P Factor | An 8th P @ Productivity – too matter for the marketing mix

McCarthy’s Prudent 4 Ps Product, Price, Place & Promotion

Additional 3 Ps proposed by Booms & Bitner People, Process and Physical 

Source | Financial Express | 19^th December 2017

Regards

Pralhad Jadhav  

Senior Manager @ Knowledge Repository  

Khaitan & Co 

Blog | http://pralhad-fyilibrarian.blogspot.in/  

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