'Has digital distribution rejuvenated
readership? @ Report
The
report, 'Has digital distribution rejuvenated readership? Revisiting the age
demographics of newspaper consumption', shows that in 2016, 65 per cent of the
time spent with newspapers brands by their 18-34 year old readers came via
their print editions – that's a total of 21.7 billion minutes, compared to 11.9
billion minutes spent accessing the websites and apps of the same publications.
The
report, published in the Journalism Studies journal, is a follow-up from a
project carried out earlier in 2017, which found 89 per cent of UK national
newspaper reading is still in print.
The
study did not take into account incidental exposure, such as impressions in
social media timelines, or consumption through email newsletters, which
couldn't be measured.
"Most
newspapers are getting the majority of their revenues from print, so there is a
correlation between the time that people are spending with a brand in a
particular medium and the value of those print or digital readers," he
said.
"Look
at the revenues – even The New York Times is still getting 65 per cent of its
revenues from print, and that's one of the most advanced digital
newspapers."
Report to Download | http://neilthurman.com/files/downloads/has-digital-distribution-rejuvenated-readership.pdf
Regards
Pralhad Jadhav
Senior Manager @ Knowledge Repository
Khaitan & Co
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