The transformative impact of Voice, AI, and Machine Learning

Building on iProspect's 2017 research looking at business growth in the digital economy, the 2018 Future Focus whitepaper discusses the new machine rules, including:

· Enhanced Customer Experience: closing the gap between consumer expectation and brand reality.

· Digital Assistants are the New Gatekeepers: the dynamic between brands and digital assistants.

· AI & Machine Learning Transform Marketing: the powerful impact that can be unlocked by brands who have effectively leveraged joint human and machines strategies.

· Commerce Everywhere: the shrinking distance between inspiration and conversion, and the shift from discovery to transaction.

· The Rise of Amazon, the Everything Store: mastering the new marketplace to stand out.

Future Focus: The New Machine Rules outlines 2018 priorities, highlights key trends, and, most importantly, provides actionable takeaways brands need to succeed in the digital transformation that lies ahead.

Download Link | https://www.iprospect.com/en/global/insights/whitepapers/future-focus-2018/#download

Regards

Pralhad Jadhav

Senior Manager @ Knowledge Repository

Khaitan & Co

Blog | http://pralhad-fyilibrarian.blogspot.in/

Website | https://sites.google.com/site/pralhadjadhavlib/home

Twitter Handle | @Pralhad161978