WITH NEWER MARKETING TOOLS COMING INTO VOGUE, COLLEGES ARE INCORPORATING SUBJECTS TO EQUIP STUDENTS WITH SKILLS THAT MATCH THE NEW AGE MARKET REQUIREMENTS

IN THE MARKET PLACE

WITH NEWER MARKETING TOOLS COMING INTO VOGUE, COLLEGES ARE INCORPORATING SUBJECTS TO EQUIP STUDENTS WITH SKILLS THAT MATCH THE NEW AGE MARKET REQUIREMENTS

Entrepreneurship in India is witnessing a boom with many ideas being converted into businesses. With a rise in the number of companies, there is also an increase in demand for smart marketing strategists. Marketing is no longer limited to the traditional doorto-door selling, print advertising, television and radio broadcasting. 

“Marketing has moved a long way from traditional marketing to relationship marketing. With the shift in the economy from the old brick and mortar model to the new click and tap one, digital marketing practices are increasing day by day. Social media tools like Facebook, Twitter and a host of other tools have reduced the physical distance between the provider and consumer,“ explains Prof S V Satyanarayana, head, department of commerce, Osmania University, Hyderabad. “Viral marketing and buzz marketing have increased their presence in the web world. The pricing of products for goods and services have moved from being influenced by the traditional demand and supply factors to being more dynamic as witnessed in aviation and railways. 

Crowd sourcing has become a novel way for new product ideas. With advancements in supply chain management and logistics, utility is today better supported by technology,“ he says. 

With an increasing number of tools available, colleges are continuously working towards updating their curriculum to match industry requirements. Whether it is specialised marketing subjects in the second year of a B Com course or designing a specialised marketing course under the commerce stream, many colleges in the south are providing a platform for students to learn the different techniques of marketing. for goods and services have moved from being influenced by the traditional demand and supply factors to being more dynamic as witnessed in aviation and railways.Crowd sourcing has become a novel way for new product ideas. With advancements in supply chain management and logistics, utility is today better supported by technology,“ he says.

With an increasing number of tools available, colleges are continuously working towards updating their curriculum to match industry requirements. Whether it is specialised marketing subjects in the second year of a B Com course or designing a specialised marketing course under the commerce stream, many colleges in the south are providing a platform for students to learn the different techniques of marketing. “Students are introduced to marketing in Indian and international markets through the marketing management book written by Philip Kotler. After which, students are taught promotion management where they are trained on the promotion mix – advertisement, sales promotion, publicity and personal selling. Under personal selling, they are taught the basics of consumer customer interaction, negotiating and selling,“ says Dr Ravi Kumar V, vice-principal, CMS College of Science and Commerce, Coimbatore. 

Incorporating recent trends in marketing, Kumar says colleges are adding subjects like e-commerce, emarketing and online marketing. 

“Students are introduced to basics of information technology to help them become familiar with web marketing techniques,“ he adds.

Many colleges are prioritising visual and social media marketing. The faculty is educating students on various techniques of digital marketing where they are taught planning and execution of a marketing strategy on the digital platform and helping them understand app engine optimisation.

“After completion of the course, students can get placed in retail banks, insurance, retail stores, malls, department stores and numerous small scale industries,“ says Dr Nirmala Mohan, head, department of Commerce, Madras Christian College, Chennai. Students also have career options like content writing, space allocation management, adver tising, creative designing, branding, logistics, merchandising and visual merchandising management.

For better For better placement opportunities, Karishma Khatri, marketing manager, says an internship in a good company adds weight to your resume. “When I was a student, I got a chance to intern with an e-commerce company, an advertising agency, an event organising company and also did content writing for a website. These internships helped my resume stand out, attracting many companies. As soon as I graduated, I was placed with a reputed ecommerce company where I promoted self-publishers in India and now, I work with an e-ticketing company where I organise and promote events,“ she says. Regardless of the size of the company and the role, it is ideal to start off in a mid-level company as students get to experiment more, she feels . 

“As compared to an established company that have set rules and regulations, it is easier to play around different and innovative ideas in a medium level company. A fresher can start simple and grow faster in such companies,“ she adds. 

Source | Times of India | 25 April 2016

Regards

Pralhad Jadhav

Senior Manager @ Library

Khaitan & Co

Best Paper Award | Received the Best Paper Award at TIFR-BOSLA National Conference on Future Librarianship: Innovation for Excellence (NCFL 2016) on April 23, 2016.  The title of the paper is “Removing Barriers to Literacy: Marrakesh VIP Treaty”

Note | If anybody use these post for forwarding in any social media coverage or covering in the Newsletter please give due credit to those who are taking efforts for the same.