Usage of social media in
rural areas rises to 25 m: IAMAI
New Delhi, June 17:
With more smartphones
available in the rural areas, usage of social media in these areas has also
grown by 100 per cent over the last one year — with 25 million users in rural
India.
However, urban India
registered a relatively lower growth at 35 per cent with the total number of
users at 118 million as on April The report also finds that the top four metros
continue to account for almost half of the social media users in urban India.
According to the ‘Social
Media in India 2014’ report by the Internet and Mobile Association of India
(IAMAI) and IMRB International, there are 143 million social media users in
India as on April 2015.
The latest report also said
that the largest segment accessing social media consists of the college going
students with 34 per cent, followed by young men at 27 per cent, and school
going children 12 per cent.
Largest segment
College going students and
young men still form 60 per cent of the social media users in urban India, it
said.
The report further revealed
that 61 per cent of these users access social media on their mobile device.
“The fact that almost two
thirds of the users are already accessing social media through their mobile is
a promising sign. With the expected increase in mobile traffic the number of
users accessing social media on mobile is only bound to increase,” it said.
According to the report,
maintaining a profile on social networking sites are a top activity of users
followed by updating status. Commenting on a blog site is the third most
popular activity among users in social networking sites, it added.
Source
| Business Line | 18 June 2015
No comments:
Post a Comment