TCS GenY Survey 2014-15 | For India’s social students, the default is digital

For India’s social students, the default is digital

TCS GenY Survey 2014-15

KEY HIGHLIGHTS:

• Gadgets
• 72% own Smartphones; Most preferred gadget for 4 out of 10 surveyed
• Over 50% access internet through Home PCs, Laptops
• Positive outlook on Social Media though not for studies
• 7 of 10 say it makes them more aware of the current events and helps them keep in touch with friends and family
• ~9 out of 10 have Facebook accounts; 52% are part of at least one community on FB
• 65% have Google+ accounts; 6 of 10 use WhatsApp
• 4 of 10 use Twitter – Sports personalities (66%), celebrities (55%) and film stars (54%) are most followed by students surveyed
• Social media is not considered useful for studies. Considered more useful for keeping in touch with friends and family and staying abreast with current affairs
• Online Habits: Ready to Ping!
• 3 in 10 respond to notifications within 5 minutes; About 4 in 10 respond once a day
• 76% spend an average time of up to 60min on social media every day
• Writing posts (29%); chatting (25%); posting photos (14%) were Top 3 social activities
• 46% of the respondents used FaceTime/ Skype/ Google Hangout
• Shopping and e-commerce
• Two-thirds surveyed shop online primarily for gadgets
• Top items bought: Electronics (66%), Books (61%); Movies (41%); Travel (39%); Clothes (36%)
• Safety First! Parental Controls active
• 52% of the respondents said their online activities were monitored by parents
• Of those whose parents monitored their online activities, more than half gave password access to online accounts
• Learning and Careers
• Online sources like Wikipedia used the most (63%), followed by PDFs (51%) and online videos (44%) for learning resources
• TV and newspapers were most used to consume news (76%); online sources (53%); and links from friends/ family (36%)
• IT and Engineering were the most sought after career options, especially among the boys (59% each; girls: 42% each)

Link for the Report | http://www.tcs.com/SiteCollectionDocuments/TCS-GenY-Survey-2014-15.pdf

Source | http://sites.tcs.com/genysurvey/