Skilling the
Unskilled
In spite of
the developments in technology, telecommunication and transport facilities,
still a substantial portion of rural India retain the rural ambience,
exuberance and pride. By and large, they are far from hypocrisy and down to
earth in their disposition. Most of them are good at traditional trades or
occupations. A little effort in terms of imparting nuances of social etiquette,
courtesy, interpersonal relationships, techniques of engaging tourists, will
undoubtedly equip the villagers with the nitty-gritty of handling tourists.
It may be
noted that traditionally Indian society is known for its hospitality. The adage
'Athithi Devo Bhava' is more than true in the Indian context. One could find
the manifestation of this philosophy in every aspect of the rural India
cutting cultural and linguistic barriers. For that matter, village life is
embedded strongly on the dictum, 'One for all and all for one'.
This spirit
pervades the entire spectrum of rural India.
Hospitality
and accommodative spirit being the core values of rural India, a little
orientation/ training with respect to operational aspects of tourism is enough
to make villagers embrace tourism/ tourists. Educated youth in the villages may
be imparted basic computer skills such that they can connect with the tourists
before and after the visits and also with the various service providers in the
supply chain. Basic skills in using the technology will make wonders given the
present penetration of smart phones and access to internet. Now that there are
many user friendly apps, the target group in the villages could be familiarized
with the use of apps so that dependence on intermediaries may be minimized.
Participants at the village level in various tourism operations may know the
preferences of the tourists ,how they wish to spend time in the village, what
they want to see and experience, the kind of food they like to taste and
souvenir items to take home.
Regards
Prof. Pralhad Jadhav
Master of Library &
Information Science (NET Qualified)
Senior Manager @ Knowledge
Repository
Khaitan & Co
Twitter Handle | @Pralhad161978
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