Deleting Google search data gets easier
On a day when
Apple CEO Tim Cook pitched for greater privacy of user data with a framework
similar to GDPR (Europe’s new data law), Google rolled out new tools that will
give users more control over their search history. The internet search giant
will now enable you to review or delete your search activity within Google
Search, and quickly get back to finding what you were searching for.
Users can also access their activity controls to decide what information Google
saves to their account and uses to make Search and other Google services
faster, smarter and more useful, said Eric Miraglia, director of product
management, privacy and data protection office, Google.
“Next year,
we’ll expand this to Maps, followed by many other Google products. Having
access to relevant and actionable privacy controls directly from the Google
products you use every day is just one way that we are continuously working to
build privacy that works for everyone,” Miraglia added in the blog post. This
is also an effort by Google to make these privacy tools much easier to access
and use. They are often buried under complex navigation settings.
When a user
uses Search, Google collects data including the terms one searches for, links
one interacts with and other information like the location from where the
search is being made. The new changes will enable a user to switch off data
collection by audio and voice activity. Ad personalisation can be similarly
switched off.
Google
recently also had announced tighter privacy policies for third-party apps on
its Play Store. It put restrictions on the permissions these apps could ask for
from users. Data privacy has been one of the hottest debates across major
internet economies. Facebook has been rocked by a series of data leaks. In
India, too, global tech giants are being put under scrutiny over measures they
are taking to enhance user privacy.
Regards Source | Times of India | 25th October 2018
Mr. Pralhad Jadhav
Master of Library &
Information Science (NET Qualified)
Research Scholar (IGNOU)
Senior Manager @ Knowledge
Repository
Khaitan & Co
Twitter Handle | @Pralhad161978
Mobile @ 9665911593
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