Wednesday, February 21, 2018

Search intelligence @ A strategic asset in the age of big data



Search intelligence @ A strategic asset in the age of big data

Go beyond the initial term to think of the problem the user/audience is trying to solve

After the internet and smartphone revolution, we are now on the cusp of the “intelligence revolution” driven primarily by artificial intelligence (AI), big data and machine learning. The intelligence revolution will fundamentally change the way in which brands build relationships with their customers/user, enabling them to drive immersive and human-centric experiences.



Source | Business Standard | 22nd February 2018

Regards

Prof. Pralhad Jadhav 

Master of Library & Information Science (NET Qualified) 
Senior Manager @ Knowledge Repository  
Khaitan & Co 
Twitter Handle | @Pralhad161978

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