Tuesday, January 9, 2018

Affective Computing @ Soon, Gadgets that Swing to Your Moods



Affective Computing @ Soon, Gadgets that Swing to Your Moods

Affective Computing | Would it be possible for the gadgets around you to respond to how you are feeling? Maybe your laptop plays your favourite track when you are sad or maybe the lights in your home dim when you are tired and sleepy. All of it could be possible in the near future, thanks to ‘affective computing’. The upcoming field is at an intersection of psychology, cognitive science, and computer science.

 

This term has been around from the turn of the century, but has really started gaining grounds due to rapid technological advances in artificial intelligence areas such as big data, robotics, and machine learning, over the past few years. The devices interpret various gestures, body language, vital signs, facial expressions, etc., to understand the user’s mood. The sensors from various devices send the input data to algorithms that determine what an user’s emotional state is and respond accordingly.
The term came to the fore with MIT researcher Rosalind Picard’s 1995 paper on affective computing. Advances in this field could possibly have impact across a variety of use cases from advertising, healthcare, education, and transport. Maybe, an MNC could potentially track its drivers, if they are drowsy or lax on their jobs or maybe online education companies can gauge the effectiveness of their content by tracking their student’s reaction. In fact, Picard cofounded Affective, an emotion measurement technology company, along with Rana el Kaliouby. Affective works with market research firms and consumer brands like Kellogg’s to measure consumer emotion responses to digital content. 

Source | Economic Times | 10th January 2018

Regards

Prof. Pralhad Jadhav 

Master of Library & Information Science (NET Qualified) 
Senior Manager @ Knowledge Repository  
Khaitan & Co 


 
Twitter Handle | @Pralhad161978

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