Grappling with fake news on digital
It would not be incorrect to say that the
internet is fast, uncontrollable and rapidly becoming dangerous. I dont mean to
scare you here, but look around you. Post something on Twitter and it is picked
up in a matter of seconds by those following you. They, in turn, share it on
their feed. And bingo! The news is no longer restricted to a small group of
people. Everybody who is remotely interested in you will know. Needless to say,
the good, bad and at times downright ugly (news) will also spread. And so will
the bane of fake news, basically false stories that have no basis at all.
I have a few suggestions to make for brand managers grappling with fake
news:
·
Track your brand keywords 24 by 7
·
Respond quickly and promptly
·
Identify the right spokesperson
·
Communicate Clearly
·
Use all channels of communication
Regards
Pralhad Jadhav
Senior Manager @ Library
Khaitan
& Co
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