A wake-up call for print media
There
are several things at play here, the biggest being attitude. For four years
now, the Indian print industry has not had a metric because publishers were
busy squabbling over their rankings in aredesigned Indian Readership Survey.
Without a metric advertisers have chosen not to increase their print budgets.
Source | Business Standard | 18 January 2017
Regards
Pralhad
Jadhav
Senior
Manager @ Library
Khaitan & Co
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