Tata Sky launches education service for school children
DTH
player Tata Sky is looking to increase its user base by providing value added
services (VAS) on its platform.
Mostly
branded as ‘Active’, the company has also added an educational service, Tata
Sky Classroom, to its network. Tata Sky has tied up with group company Tata
Classedge to provide educational content on television from standards 5 to 8 in
mathematics and science streams.
According
to Malay Dikshit, Chief Communications Officer, Tata Sky, 25-27 per cent of the
company’s 17 million-odd connections use such VAS services (under Active).
Edutainment
services account for 15 per cent of VAS service revenues; 40 per cent is from
entertainment and another 35 per cent from lifestyle offerings, sources said.
“The share of edutainment revenue to the total VAS revenue has the probability
of going up phenomenally as we are getting serious in the field of education as
a service on our network,” Dikshit said on the sidelines of the launch of Tata
Sky Classroom.
He,
however, declined to share the VAS revenues of Tata Sky in the total; but added
that the focus on education content will help the company expand further into
households.
Source | Business Line | 17 June 2016
Pralhad
Jadhav
Senior
Manager @ Library
Khaitan
& Co
Best
Paper Award | Received the Best Paper Award at TIFR-BOSLA National Conference on
Future Librarianship: Innovation for Excellence (NCFL 2016) on April 23,
2016. The title of the paper is “Removing
Barriers to Literacy: Marrakesh VIP Treaty”
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