Sunday, June 5, 2016

Tap your blog's monetary potential

Tap your blog's monetary potential

Use multiple revenue channels to turn your blog into a money-making venture

Over the past decade, blog monetisation has gained momentum. What was once just a way of making money on the side has now become a full-fledged profession. If you have a passion for blogging, here are a few ways to start realising the true moneymaking potential of your blog.

Google Adsense

Once you sign up for Adsense, you are allotted ads to place on your blog. Then it's a waiting game to see if your account is approved. If it is, you can continue to receive ad placements and earn a steady income. Poorna Banerjee, a food blogger from Kolkata, says, “It's a good idea to start with Google, since it is a confidence booster for beginners.“

Adsense pays on the basis of clicks and views the ads receive. The two categories on offer are cost per click (CPC) and cost per 1,000 impressions (CPM), and ads are allotted based on which category can earn more revenue for a blogger. The CPC rate can range from `2 to `50, depending on your niche, content, keywords and the traffic received. You can choose where you want to place the ads, and you are paid when you accrue a certain amount from clicks or views. You don't have to screen the ads for quality or compatibility with your content. Earnings can range from a few hundred to several lakhs of rupees.

Affiliate marketing

Using your blog to sell or promote another seller's product can be a profitable avenue, if you can covert readers into buyers. One of the main advantages of this channel is that you don't have to deal with production, shipping and customer care. However, it requires you to have an audience that trusts your judgment. You will earn a percentage of profits made by the seller from the traffic redirected by your blog. You can also feature product reviews with links, but too much plugging can be annoying.

Product sales

You can market your own products by featuring photos and descriptions on your blog. You can either allow your audience to purchase the items directly through your blog, or redirect them to an ecommerce portal that stocks them.Harsh Agarwal, creator of award-winning blog ShoutMeLoud says, “If you are a food blogger, you could compile an eBook from your content and sell it on your blog.“ If your blog is popular enough, selling branded merchandise might also become a good source of revenue. You can also turn your blog into a membership site, where readers can subscribe to receive personalised services.

Sponsorship

If your blog attracts significant traffic, you could enlist blog sponsors. Sponsorship includes selling ad space on your blog to merchants, which offers a more stable source of income. You can charge for hosting banner ads, buttons or links.“Ads can pay `2,000-15,000 a month for a 2“x2“ space, depending on your niche and readership,“ says Banerjee.

Source | Times of India | 6 June 2016

Regards

Pralhad Jadhav
Senior Manager @ Library
Khaitan & Co


Best Paper Award | Received the Best Paper Award at TIFR-BOSLA National Conference on Future Librarianship: Innovation for Excellence (NCFL 2016) on April 23, 2016.  The title of the paper is “Removing Barriers to Literacy: Marrakesh VIP Treaty”
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