Tap your
blog's monetary potential
Use multiple revenue channels to turn
your blog into a money-making venture
Over the past decade, blog
monetisation has gained momentum. What was once just a way of making money on
the side has now become a full-fledged profession. If you have a passion for
blogging, here are a few ways to start realising the true moneymaking potential
of your blog.
Google Adsense
Once
you sign up for Adsense, you are allotted ads to place on your blog. Then it's
a waiting game to see if your account is approved. If it is, you can continue
to receive ad placements and earn a steady income. Poorna Banerjee, a food
blogger from Kolkata, says, “It's a good idea to start with Google, since it is
a confidence booster for beginners.“
Adsense
pays on the basis of clicks and views the ads receive. The two categories on
offer are cost per click (CPC) and cost per 1,000 impressions (CPM), and ads
are allotted based on which category can earn more revenue for a blogger. The
CPC rate can range from `2 to `50, depending on your niche, content, keywords
and the traffic received. You can choose where you want to place the ads, and
you are paid when you accrue a certain amount from clicks or views. You don't
have to screen the ads for quality or compatibility with your content. Earnings
can range from a few hundred to several lakhs of rupees.
Affiliate marketing
Using
your blog to sell or promote another seller's product can be a profitable
avenue, if you can covert readers into buyers. One of the main advantages of
this channel is that you don't have to deal with production, shipping and
customer care. However, it requires you to have an audience that trusts your
judgment. You will earn a percentage of profits made by the seller from the
traffic redirected by your blog. You can also feature product reviews with
links, but too much plugging can be annoying.
Product sales
You
can market your own products by featuring photos and descriptions on your blog.
You can either allow your audience to purchase the items directly through your
blog, or redirect them to an ecommerce portal that stocks them.Harsh Agarwal,
creator of award-winning blog ShoutMeLoud says, “If you are a food blogger, you
could compile an eBook from your content and sell it on your blog.“ If your
blog is popular enough, selling branded merchandise might also become a good
source of revenue. You can also turn your blog into a membership site, where
readers can subscribe to receive personalised services.
Sponsorship
If
your blog attracts significant traffic, you could enlist blog sponsors.
Sponsorship includes selling ad space on your blog to merchants, which offers a
more stable source of income. You can charge for hosting banner ads, buttons or
links.“Ads can pay `2,000-15,000 a month for a 2“x2“ space, depending on your
niche and readership,“ says Banerjee.
Source |
Times of India | 6 June 2016
Regards
Pralhad
Jadhav
Senior
Manager @ Library
Khaitan
& Co
Best
Paper Award | Received the Best Paper Award at TIFR-BOSLA National Conference on
Future Librarianship: Innovation for Excellence (NCFL 2016) on April 23,
2016. The title of the paper is “Removing
Barriers to Literacy: Marrakesh VIP Treaty”
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