Online vs hybrid: The big divide in education start-ups
Experts
believe that in India, some amount of offline presence may be crucial for real
growth in the long run
Bengaluru:
Some of the online
education providers that have quickly scaled up operations through videos, online
tests and chat forums are beginning to realize the benefits of mentoring and
collaborative learning, usually associated with classroom learning.
US-based
Udacity Inc., one of the best-known education start-ups which provided only
online classes so far recently launched Udacity Connect, a program where
learners could interact with each others as well as with teachers. In a blog
post, the company claimed learners in such a model were three times as likely
to complete their program.
Udacity
is yet to introduce the program in India, which has both online-only education
providers—the preferred solution since it is easier to scale up—and hybrid
learning providers who offer a mix of online learning and offline sessions. The
latter limits scale and is more difficult to implement.
In
India, test preparation platform Toppr (owned by Haygot Education Pvt. Ltd)
which has raised $10 million and professional certification-oriented
Simplilearn Solutions Pvt. Ltd which has raised $28 million follow the
online-only model. Others such as test preparation platform Byju’s (Think &
Learn Pvt. Ltd) which has raised $75 million, and tutoring start-up Vidya Next
(run by Pengala Learning Pvt. Ltd) offer hybrid education.
Udacity
plans to launch a program similar to Udacity Connect in India—one of its key
markets—to increase participation and completion rates.
“We
don’t want to exactly replicate Connect in India, because the problems here are
different. We are launching a pilot called co-learn which is like a support
group where learners can come together. This is to boost social learning and to
get more people enrolled in Udacity, while Connect is to accelerate course
completion,” said Vardhan Koshal, country manager India, Udacity.
The
co-learn pilot has been launched in Bengaluru already and will be launched in
Mumbai, Delhi, Pune, Hyderabad and Chennai in the next four months, Koshal
said.
No
one disputes the benefits of online education, but the jury is out on whether
that alone will suffice.
Start-ups
such as UpGrad (U Education Management Pvt. Ltd) and Unacademy (Sorting Hat
Technologies Pvt. Ltd) are trying to bridge the gap by bringing social-learning
and gamification elements to their online courses, hoping this would urge more
learners to complete the courses.
“I
believe online learning will completely replace offline. Offline learning can
bring motivation, but the same can be replicated online, with personalised
recommendations and so on,” said Gaurav Munjal, chief executive officer,
Unacademy.
This
strategy, however, was earlier used by Udacity, which recognized the benefits
of personal networks.
“There
will always be exceptions where people can learn completely online, and it is
possible where you have to learn superficially, to let’s say, pass a test. But
when it comes to in-depth learning where you have to assimilate and apply
concepts, you need external support. It’s when the courses are hard that people
drop out, and it is in cases like this that learning support and mentorship
really helps,” said Mohan Lakhamraju, chief executive officer, Great Learning,
a hybrid education platform that offers MBA.
Experts
believe that in India, some amount of offline presence may be crucial for real
growth in the long run.
“What
we are seeing, especially with Byju’s, is that digital consumption is
increasingly sharply—people are paying money and consuming through their tablet
or smartphones. But you may need to have some offline presence so that your
brand credibility is also established, parallelly,” said Vinod Murali, managing
director at InnoVen Capital India, which has given venture debt to education
start-ups Toppr and Embibe.
“For
scale, for consistency, for the predictability around the brand, it needs to be
more online, but for a little bit of padding around the sides, offline will
help, especially in the early stages,” added Murali.
Another
important factor to consider the benefits of having an offline presence is the
localisation it will bring.
“Everyone
learns very differently, and online learning will bring a higher availability
of choice to individuals for them to learn according to their own patterns. In
India, when a lot of learning happens through communication in local languages,
a blended approach is more likely to be applicable than a pure online
approach,” said Anand Sudarshan, founder of Sylvant Advisors, an education
advisory firm which currently incubates 19 education start-ups.
Source | Mint – The Wall
Street Journal | 15 June 2016
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Pralhad Jadhav
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