Strong personal brands don’t really need a résumé @ Prabir Jha

Prabir Jha, president and global chief people officer of Cipla Inc., on how personal branding is no longer a matter of choice but an inevitability

In a phone interview, Jha deconstructs personal branding and shares tips and techniques on building and marketing one’s personal brand effectively. Edited excerpts:

·         What is personal branding, and what is it not?

·         Why does one need a strong personal branding strategy?

·         How can one create, build and market their personal brand?

·         What sort of opportunities and challenges does a digital, hyper-connected and changing world of work throw up for personal branding?

·         Is your personal brand your only job title? What role does it play in career advancement?

·         How does one know that their personal brand is getting dusty and that it needs rework?

Source | http://www.livemint.com/Leisure/2K4QrSRoKkupaM1WcP3CLM/Prabir-Jha-Strong-personal-brands-dont-really-need-a-rsum.html

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Pralhad Jadhav  

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Khaitan & Co 

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