Sunday, November 19, 2017

10 years of Kindle: Physical books get a makeover to combat competition from ebooks



10 years of Kindle: Physical books get a makeover to combat competition from ebooks


The Kindle was launched in the US on November 19, 2007, spearheading a new revolution in digital reading. In 2012, Amazon first made the device available in India. Over the years, publishers of physical books have tried different ways to combat competition from ebooks and to attract new readers - better-looking book covers, special editions, movie tie-in covers, anniversary editions and more


But finally what is critical for a book to make an impact, all respondents to this story agreed, is not the book cover but what is between them.


Regards

Pralhad Jadhav  

Senior Manager @ Knowledge Repository  
Khaitan & Co 



Twitter Handle | @Pralhad161978

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