Chatbots @ One of the important technology innovation in Library Domain

The future of conversational commerce and chatbots

 

Apart from analysing consumer data to rendering personalised services, chatbots are redefining how brands engage with their customers

Application of chatbots and conversational commerce

Gone are the days of IVR and going through an entire maze of options to get a query resolved. A modern-day user finds it easier to pick up her phone and send a chat message instead! In contrast to phone calls, emails or contact forms, chatbots are perhaps the easiest, convenient and the most natural means of connecting with customers.

Benefits of conversational commerce via chatbots can be summarised as:

• Enabler of two-way communication
• Generates content to scale up
• Augments engagement by eliminating additional windows for checkout and payment
• Helps businesses convert awareness into action
• Enhanced methodology to track user behaviour and understand engagement stacks than using cookies, click redirects, image tags and tag containers
• Managing customer support down time by plummeting dependency on human agents

What the future holds

India as the burgeoning market for online users will chiefly benefit from the adoption of AI’s chatbots since several AI-powered personal assistants like Apple’s Siri, Microsoft’s Cortana, Google Now and Google Allo are already making our lives easier. Let us observe some of solutions that will be available to us soon with the infusion of chatbots and conversational commerce into our everyday lives:

1. Enhanced function of chatbots

2. Growth of personal shoppers

3. The advent of hybrid platforms

In essence, conversational commerce and chatbots are not just altering the means of business communication but also providing new and modified means of analysing consumer data to render personalised services. Though it is currently impossible to measure the magnitude of these intelligent technologies in the business, they are definitely the most significant tools to stay ahead of the game.

Source | http://www.financialexpress.com/industry/technology/the-future-of-conversational-commerce-and-chatbots/922066/

Regards

Pralhad Jadhav  

Senior Manager @ Knowledge Repository  

Khaitan & Co 

Blog | http://pralhad-fyilibrarian.blogspot.in/  

Website | https://sites.google.com/site/pralhadjadhavlib/home        

Twitter Handle | @Pralhad161978