Facebook is poised to take on YouTube’s dominance in
video content. Currently viewed as a platform for building awareness, Facebook
hasn’t yet been able to compete with YouTube’s ability to deliver revenue
returns to content creators through its huge engaged audiences across the globe.
But now it appears that Facebook is making a serious play for content owners.
The social network’s video views are rocketing and recent trials with content
owners suggest it’s primed to become a plausible alternative to YouTube. But as
Ampere Analysis’s latest report shows, there will be both winners and losers in
this new advertising ‘arms race’.
Ampere
Analysis (Info graphics comparison)
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