Now, surf the web on your mobile, free of cost @ mCent browser
Boston-based
Jana to launch mCent browser with 10MB free data per day
Mumbai, March
9:
As
Reliance Jio Infocomm ends its free offer and moves into a billing mode,
Indians are being pampered with another, this time from Boston-based mobile
advertising firm Jana. The company is readying to launch an Android browser —
mCent Browser — that enables users to surf the web free-of-cost.
Jana
will launch the browser globally on Friday, including in India and other
emerging markets. In the initial phase, it will provide users up to 10 MB data
free per day (70 MB per week), while the company will get its revenues from
advertisements, which pop-up or roll across user screens.
“Our
mission is to make the internet free for the next billion. We aim to provide
unrestricted access to the entire internet, with a quality user experience.
Through mCent Browser, users can now pick up their phone every day and browse
the internet without worrying about high data costs,” said Jana Chief Executive
Officer and Co-Founder Nathan Eagle.
However,
a user would require a mobile connection to access the browser, which has to be
downloaded on to Android handset.
Tie-up
with operators
Jana
has already tied up with all the mobile operators in the country, including
Bharti Airtel and Reliance Jio Infocomm, as a wireless connection is necessary
to access the services.
mCent
Browser will increase the data limit as more advertisers are added on to its
platform.
The
launch of the browser follows Jana’s successful launch of its mCent app, an app
store, much like Google Play. The app store, launched in 2014 in India,
rewarded a user with free data on every download from the store and garnered
more than 30 million users.
According
to GSM Association, the number of unique mobile subscribers globally will
surpass 5 billion later this year and will rise to 5.7 billion by the end of the
decade. The subscriber growth will be driven primarily by large Asia markets
such as India, which alone would add 310 million unique subscribers by 2020.
“Until
now, high data costs have made users more selective and data conscious, which
has posed a challenge to mobile advertisers. mCent Browser will not only
provide an opportunity for users to freely browse the internet, but also offers
advertisers a way to reach emerging market consumers by integrating their brand
into the browser experience,” said Jonathan D’Souza, Jana’s Country Manager,
India.
At
an era of ad-blocking, mCent Browser bridges the divide between advertisers and
users through the ad-sponsored data model.
Mobile
ad spends in India, which is the second-largest smartphone market in the world,
will represent 50 per cent of of all digital ad spending by 2020, according to
a study by eMarketer.
Source |
Business Line | 10 March 2017
Regards
Pralhad
Jadhav
Senior
Manager @ Library
Khaitan & Co
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