‘E-waste Hum Le Jayenge’ – Campaign

‘E-waste Hum Le Jayenge’ – Campaign

E-waste Hum Le Jayenge, a campaign to address India’s e-waste crisis launched

Campaign designed by J. Walter Thompson; will be promoted via digital, social media and radio platforms

The campaign will create awareness about consumers of electronic and electrical devices about the right ways to dispose e-waste. They will also be told about the environmental and health hazards of irresponsible e-waste recycling. 

During the build-up to the campaign, it was observed that not only was awareness of e-waste management low but also it was fascinating to discover that people had an unsullied mindset, where they didn’t realize they were doing anything wrong by not disposing e-waste responsibly. 

Full Info | https://www.exchange4media.com/media-others-news/e-waste-hum-le-jayenge-a-campaign-to-address-indias-e-waste-crisis-launched-93801.html