Google launches YouTube Kids in India, a library of learning oriented video content
Making
it easier for today’s tech savvy kids to find videos on topics they want to
explore, popular online video community YouTube on Wednesday launched “YouTube
Kids” — a huge library of learning content for children — in India. “YouTube
Kids comes to India at a great time for millions of Indian families, as it
provides children access to content that will enrich thier lives and create new
opportunities for learning,” Malik Ducard, YouTube’s Global Head of Family and
Learning, said in a statement.
“India
already has a very diverse and rapidly-growing creator base for kids and
learning, with content in this category growing 100 per cent year over year,”
Ducard added. The standalone, kid-friendly and mobile-first app is available on
Google Play and App Store from Wednesday. With its playful design, large images
and bold icons, YouTube Kids makes it easier for the children to find and navigate
through videos like “Little Krishna” or one of the popular videos from
“ChuChuTV”.
The
voice search to let children find videos when they cannot type or spell a word
correctly makes the app more kid-friendly. Indian kids are consuming the
content from local as well as international creators, said Aman Dayal, Content
Partnership Manager YouTube Kids and Learning, India and South East Asia.
“Indian creators are exporting large amount of content as well. There is a
uniformity in the consumption as a lot of content created in India is watched
outside and a lot of content created outside is consumed in India,” Dayal told
IANS.
Many
top Indian YouTube Kids and learning creators will be adding new shows
exclusive to the YouTube platform on the occasion of the launch, YouTube said.
These include new learning shows from “ChuChuTV” and “Kids TV”, a new season of
“Cat and Keet”, a popular chase comedy show by Toonz Animation, the “Gummy
Bear” song in Hindi and a new season of “Appu – The Yogic Elephant”.
The
service also offers parental control option. Parents can broaden or restrict
their kids search — turn “on” to access millions of family-friendly videos or
turn “off” to restrict their experience. Parents can also limit their kids’
screen time by setting a built-in timer. They can also put in password,
restrict certain content and access settings in the app. The YouTube Kids
content can also be watched on big screen using Chromecast, Apple TV, game
consoles or a smart TV.
Parental
Control features of the YouTube Kids app: (Sourced from | http://www.dqindia.com/youtube-kids-app-launched-in-india/)
- Search settings: Automated Prompt allows you to make a choice about how broadly you want your child to explore – turn search on to access millions of family-friendly videos, or turn search off to restrict your child’s experience to a more limited set. Either way, parents decide the right experience for their family from the get-go.
- Timer: Let the app be the bad guy with a built-in timer that lets you limit kids’ screen time. The app alerts your child when the session is over, so you don’t have to. (You’re welcome.
- Sound settings: Sometimes you need a little peace and quiet! You have an option to turn off background music and sound effects, so your kids can keep watching while parents catch a breath.
- Passcode and restricting certain content: Parents have the ability to set their own passcode, and to access settings and other parental information in the app.
- YouTube Kids on the big screen: You can now also watch YouTube Kids as a family on your big screen using Chromecast, Apple TV, game consoles or a smart TV.
Regards
Pralhad
Jadhav
Senior
Manager @ Library
Khaitan
& Co
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