Parentcircle.com, an online knowledge
platform that connects parents, experts and counsellors across India, was
launched on Wednesday.
Nalina Ramalakshmi, Founder and Managing
Director of parentcircle.com, said, “There is very little online content
specific to India on parenting.” The objective is to provide parents
information from trustworthy sources, like experts from the field. It allows
parents and experts to share experiences using multimedia content called
Clipboards.
Users can form micro-communities,
crowd-source content, and contribute localised information. The platform can be
accessed either through website parentcircle.com or through a mobile app.
Stating that currently they are focussing on community building, Ramalakshmi
said they will be introducing membership models soon.
She said they might levy a nominal charge for
usage on a monthly basis. Former cricketer VVS Laxman, who launched the
website, said the need of the hour is for parents to constantly learn and share
things and experiences, which Parentcircle enables.
The platform has a tie-up with more than 20
content partners and 50 educational institutions in Chennai.
Ramalakshmi said they will be going to
Bengaluru, Mumbai and New Delhi to reach out to schools.
Source
| Business Line | 4 September 2015
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