How can you argue with the low prices, especially in a nation where such a hunger for books exists?
This year the Delhi Book
Fair held at Pragati Maidan was held on a much smaller scale than previous
years. It was dominated by stalls put up by publishers of school textbooks.
Government institutions were represented by the National Book Trust, Sahitya
Akademi and Indira Gandhi National Centre for the Arts with their reasonably
priced publications in many Indian languages and dialects. Religious
organisations too displayed their publications, some of which were being
distributed free. Most of the larger publishing houses were conspicuous by
their absence (preparing for the next edition of the World Book Fair 2016).
But it was the smaller
stalls of remaindered books that were fascinating. These are books that are
scheduled for pulping in other book markets and are also disposed off by
weight. These titles are brought into local markets, usually priced very low.
Three books for Rs.100 or for Rs. 500, depending upon their condition and
interest in the book or author. It is not unusual to find books with labels
from overseas school libraries and institutions, personal inscriptions or
treasures like the one Jairaj Singh, a journalist, found at the Delhi Book Fair
— an autographed first edition of Kingsley Amis’ Memoirs for Rs. 50
only.
People noodle through these
stalls, trailing bags on wheels. Within a limited budget it is possible to
acquire a pile of books till the next book fair comes around. It is to these
remaindered stalls that the maximum number of buyers— teachers, parents, school
children, students, librarians — go. In fact, the presence of these stalls,
piled high with books, thrown in an untidy heap, was frowned upon by
established publishers at the World Book Fair, February 2015. But how can you
argue with the low prices, especially in a nation where such a hunger for books
exists? This is borne out by the Amazon India spokesperson who says, “the
number of books sold per day has grown by 1400 per cent over the past two
years. Over 2500 sellers today offer lakhs of books to their customers across
India on amazon.in. The portal has the largest online selection of books in
India across languages, including three major regional languages — Hindi, Tamil
and Kannada — which have found a huge audience, especially in non-metro cities
where regional language books have featured in the top 10 bestsellers list.
Over 50 per cent of the orders are coming from outside of the top eight
cities.” According to informed sources, online book portals in India have grown
at the rate of 12 to 15 per cent per annum.
In August 2015, the longlist
for the Man Booker Prize was revealed. It is a fabulously diverse list,
exciting for the range of debut and experienced writers, geographical regions,
varied writing styles and publishers it showcases. A handful, such as Anuradha
Roy’s Sleeping on Jupiter, Sunjeev Sahota’s The Year of the Runaways
and Bill Clegg’s Did You Every Have a Family, Hanya Yanagihara’s A
Little Life, Anne Tyler’s A Spool of Blue Thread, Marilynne
Robinson’s Lila and Anne Enright’s The Green Road are readily available.
But try getting hold of Leila Lalami’s The Moor’s Sigh, Chigozi Obioma’s
The Fishermen or Anna Smaill’s The Chimes — you either have to
pay for them it online (there seems to be no fixed price for the edition
even on the same portal, so a comparison of prices is advisable) or bide your
time till they are it is available at a brick-and-mortar bookshop.
Recently, there have been discussions on ebook sales plateauing, primarily
because of price fluctuation and smartphones replacing ereaders. (“The plot may
be unravelling for e-books” Aimee Picchi, CBS News, 4 September 2015,
http://cbsn.ws/1XJDgCf )
This is a trend apparent in
India too, as is evident with the launch of the non-profit trust Pratham Books’
open source digital platform, Storyweaver (https://storyweaver.org.in/ ). It
features 800 stories in 26 languages (14 Indian and 12 international
languages), with an image repository of over 2,000 images. It can be viewed on
desktop computers, laptops, tablets or mobile phones. Users will be able to
read, download, translate, create, print and publish new stories through the
platform using the Creative Commons licensed content on the site. Similarly,
Daily Hunt (http://dailyhunt.in/ ) offers news, free and some nominally priced
books, in 12 languages and has had 2.3 billion views a month.
Freshly published print
books continue to be unaffordable for many readers in India, as is evident from
the rush to buy cheaply priced, sometimes weathered, remaindered books. Yet, it
is significant to note that most Indians, despite being economically
challenged, possess a handheld device. Hence, innovative ways of bringing together
literature and technology to whet a ferocious book appetite at affordable
prices have to be explored. It is also a tremendous way of giving neo-literates
a chance to practice their literacy too, instead of it stagnating. As Amartya
Sen says in his introduction to The Country of First Boys “…having an educated
…population can be a major contributor to enhancing steady and sustainable
economic growth.”
Source | The Hindu – Sunday Magazine | 13 September 2015
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