For
those who do not carry hard copies along, and also don’t want to invest in
eBooks at the same time – a service like
Kindle Unlimited is too good to be true. Living in a digital
world like ours, where users prefer eBook or mobile reading, the service of having an
‘unlimited’ subscription is a sheer boon– also when it comes
from a big name like Amazon where one has a plethora of choices to pick from.
Kindle
unlimited first came to light when it was unveiled in July 2014. A concept, which let users have their way on
the store in the form of an unlimited access to books and audiobooks
with a nominal monthly fee, was a hit in the US.
It
was priced at $9.99 per month in the States. Today, it has announced its launch in India at a monthly fee of
Rs.199, which is ridiculously low than that in the U.S. It’s a
total taker for what it has to offer as once can read about anything under the
sun, spanning all genres across literature, fiction, health, productivity,
business and economics, biographies, children books and more.
The
service is certainly priced that low to attract a wide range of customers,
which could be an excellent ploy. In the past, we’ve seen how companies have
significantly reduced subscription charges for their services in India compared
to a country like the US (Apple Music is a fine example), though it did not
gain much, thanks to the piracy market in the country.
Very
annoyingly, for a person like me, who reads Chetan Bhagat books to just make
fun of the hyped author, Amazon’s starter at the press release states, “Enjoy
all of Chetan Bhagat’s works including his latest work Making India Awesome”,
oh well, not all Indians are naïve readers, dear Amazon.
However,
it even further mentioned that books from some India’s favourite authors like
Ashwin Sanghi, Amish Tripathi, Rashmi Bansal, Preeti Shenoy, Robin Sharma and
Deepak Chopra would also be available at the app store for free.
So
to know which book falls in the scheme, you need to look out for the Kindle Unlimited logo on eligible
titles and click ‘Read for Free’ on any Kindle device or the
free Kindle app for Android, iOS and more.
One
can also up for six months for only Rs. 999 (Rs. 195 savings) or 12 months for
Rs.1799 (Rs.589 savings). From today through September 30th, readers can get
their first month of subscription for only Rs.99 by visiting Kindle Unlimited Microsite.
“With
Kindle Unlimited, we’re making reading more accessible than ever. For less than
the average price of one hardcover bestseller, we’ve made the best digital
library in the world available to every corner of India,” said Sanjeev Jha,
Director, Kindle Content, “Whether you like thrillers, romance novels, Sci-Fi
or children’s books, with Kindle Unlimited everyone will have the chance to
discover not only well-established but also new authors of every genre.”
Kindle Unlimited features include:
- Unlimited reading of over a million of books.
- Exclusives (books found only on Kindle)
- Short reads, which are books of just 100 pages or lesser.
Though
over one million books are available in the ‘unlimited plan’, there certainly
are some drawbacks to look upon. Overseas, it lacked some blockbuster titles,
hence it wasn’t the preferred choice for many. Also, there is a high
possibility that Amazon India will have a different collection of books than
the American Kindle store. So if Indians too have complains of missing titles,
time will tell.
For
now, we’re going to wait and check out the complete list of books it has on
board before pronouncing verdict!
Source
| http://trak.in/tags/business/
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