Digital
Families 2015: Evolving Attitudes Around Social Media and App Use
Today, we released Digital Families 2015:
Evolving Attitudes Around Social Media and App Use, a new study about
social network and mobile app use and perceptions among teens and their parents
across the US, UK and Ireland.
Conducted by YouGov, the results show how
much digital and offline lives have merged and the need to continue educating
teens and parents on how to have a fun and positive experience on social
networks, while understanding the risks associated with them.
Here’s a preview of the findings:
• Parent Perception: While more than
half (52%) of American parents say their biggest concern is how much time their
teens spend on social apps and whether it’s distracting them from other
activities, 43% are not tracking their teen’s social media usage.
• LOL Fears: Irish and British teens
are most fearful of being laughed at for talking about a
crush/boyfriend/girlfriend, problems at home, family, and friends online (54%
and 49%, respectively); however, American teens are less concerned about it
(32%).
• Anonymity: Despite the perception by
some that anonymity online can lead to or enable bullying, interestingly, 41%
of teenagers across all three countries who have been bullied online say they
are more likely to talk about difficult topics online if they were anonymous.
• Teens Take a Stand: More than 7 in
10 teens in the US (74%), UK and Ireland 78%) say they’d step in if they saw
someone being bullied.
Check out a few charts that illustrate some
of the key findings here (.pdf).
http://az719951.vo.msecnd.net//wp-content/uploads/2015/08/Ask-fm-Digital-Families-2015-US-UK-Ireland.pdf
To learn more about the Digital Families
2015: Evolving Attitudes Around Social Media and App Use study, click here.
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