Music Consumer Insight Report 2016 : Stream ripping now a bigger issue than illegal downloads
Torrent groups and downloads have
traditionally been the biggest thorn in the music industry’s side, but it looks
like stream-ripping is the industry’s new arch-nemesis
According to the Music
Consumer Insight Report 2016, over a third of internet users (35%) access unlicensed
content on the internet.
The report, which was conducted by Ipsos on
behalf of the International Federation of the Phonographic Industry (IFPI),
found that traditional illegal downloads were waning in favour of
stream-ripping.
“Infringement is changing, with half (49%) of
16 to 24 year olds stream ripping from sites like YouTube,” read an excerpt of the study.
Aside from the 16 to 24 year old group,
25 to 34 year olds (40%) and 35 to 44 year olds (25%) were the most
active stream rippers. The 45-54 (21%) and 55-64 (16%) age groups accounted for
the lowest rates of stream ripping.
According to the study, 30% of internet
users in general were ripping streams.
The report added that YouTube was the most
popular music streaming service around. “82% of all YouTube visitors use it for
music. More people use YouTube to consume music they already know than to
discover new content,” the study found.
The role of YouTube in music streaming
However, IFPI CEO Frances Moore highlighted
what he called the “value gap” in the industry.
“The research highlights the dominant
position amongst music services of YouTube, as well as the fact that the site
is used by consumers primarily to access music they know, on-demand,” Moore
elaborated.
“Yet YouTube can get away without
remunerating fairly artists and producers by hiding behind ‘safe harbour’ laws that
were never designed for services that actively engage with and make available
music enjoyed by the vast majority of its users.”
Despite the doom and gloom, the study noted
that consumption of licensed music was growing, with 71% of internet users
accessing licensed content.
The study saw 900 internet users per country
surveyed, with 13 countries covered.
Regards
Pralhad Jadhav
Senior Manager @ Library
Khaitan & Co
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