Internet Trends 2016  @ India lone bright spot in Mary Meeker’s report

Code Conference

Mary Meeker

June 1, 2016

The Meeker Report shows that the global Internet user base grew only 9% in 2015, reaching 3 billion or 42% of the world’s population

The number of Internet users in India grew rapidly, by 40% in 2015, to 277 million. In the process, India has become the only country where the growth rate of Internet users in 2015 was higher than that the previous year (33%). It has also become the second-largest country in the world in terms of internet users, ahead of the US, and behind China.

Key Findings from the Report

1. Global smartphone user growth is down to 21% as compared to 31%. Asia Pacific remains the largest market with a growth of 52% in 2015 as compared to 34% in 2008.

2. Internet advertising in the US has grown by about 20% since 2014, reaching $60 billion—two-thirds of that growth has come from an increase in spending on mobile ads. An average global mobile user uses more than 12 apps daily, while 80% of time is spent in 3 Apps. In the US these are Facebook, Chrome and YouTube while worldwide it is Facebook, WhatsApp and Chrome.

Google and Facebook control 76% of digital advertising revenue. Facebook’s yearly advertising revenue (up 59%) grew much faster than Google’s (18%) last year.

But online advertising still has a long way to go as advertisers still spend a lot on legacy media.

Online video ads are ineffective: 81% of people surveyed mute video ads, 62% are annoyed by pre-roll ads, and 93% have considered using ad-blocking software.

3. Video viewership is exploding, with Snapchat and Facebook Live showing the way, though video ads aren’t always effective. Video Evolution is accelerating from Live (Traditional TV), On-Demand (streaming), Semi-Live (Snapchat Stories) to Real-Live (periscope +Facebook Live).

4. Messaging Continues to Grow Rapidly and is dominated by WhatsApp, Facebook and WeChat. It’s growing rapidly, evolving from simple social text-based conversations to more expressive communication.

5. Voice interfaces may be the way to go because they’re fast, easy, personalized, hands-free, and cheap. Google on Android now is currently seeing 20% of searches from voice, and Amazon Echo sales are growing.

Primary Source | http://www.kpcb.com/internet-trends

Press Source | Mint – 3 June 2016

Regards

Pralhad Jadhav

Senior Manager @ Library

Khaitan & Co

Blog | http://pralhad-fyilibrarian.blogspot.in/

Best Paper Award | Received the Best Paper Award at TIFR-BOSLA National Conference on Future Librarianship: Innovation for Excellence (NCFL 2016) on April 23, 2016.  The title of the paper is “Removing Barriers to Literacy: Marrakesh VIP Treaty”

Note | If anybody use these post for forwarding in any social media coverage or covering in the Newsletter please give due credit to those who are taking efforts for the same.