Tuesday, June 21, 2016

Email etiquette: Keep them short, simple, and respect the reader’s time

Email etiquette: Keep them short, simple, and respect the reader’s time

Try not to include abbreviations, industry jargon and corporate buzzwords in your emails.

Here’s what busy workers don’t have time to tolerate: Any email that fails to include a subject line. People don’t go to their inboxes for treasure hunts.

Any email that only says ‘Hi!’ holds too much danger behind that fake friendship. Any email written in all caps is hard to read. The same goes for a gray blob of italics or other odd scripts. Decades after email became the common conveyance for workplace messages, a lot of people are still clueless or uncaring about how to use it appropriately.

A new Robert Half survey of executives said they reported wasting 17% of their time on “unproductive emails.” But here’s the thing: You often don’t know if it’s unproductive until you’ve opened it and at least given it a cursory glance.

Company spam filters do a decent job of filtering out foreign language spam, porn and, usually, direct sales pitches. But annoyances still pile up in the inbox. One of the biggest peeves is the rambling message that buries the lead. One needs to include a brief, descriptive subject line and an initial sentence that says exactly what the email is about.

Two paragraphs is a good limit. Be respectful of your readers’ time. If you need to convey more detail, include an attachment or propose a follow-up phone call.

Try not to include abbreviations, industry jargon and corporate buzzwords in your emails. Phrases such as “rationalizing the cost structure,” “optimizing human resources” and “shifting economic leverage” don’t say anything meaningful to most readers.

Know your target audience. If you’re writing only to industry insiders, it’s fine to use insider language. If you want anyone else to understand, translate and simplify.

One of the common offenses is abuse of “reply all.” Whatever the original topic, be careful about “reply all.” Careers have been killed when “private” emails were shared. And thumbs down on wading through a long response chain. You are better off starting a fresh new email.

Source | Hindustan Times | 21 June 2016

Pralhad Jadhav
Senior Manager @ Library
Khaitan & Co

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