Nail Your Online Job Profile - Get the keywords right so that your profile shows up in searches
You might approach your LinkedIn summary the way you do the ‘objective’
part of your resume — you would rather ignore it, or you’re not sure if you
need it, or maybe you’re not even sure what, exactly, it is. Not unlike a cover
letter, the LinkedIn summary section, which appears right below your profile
photo, frames who you are and what you’re looking for. “Whether you are looking
for a new job, to stay up to date on the latest business news or looking for
new leads, consider your summary as your elevator pitch for whatever you are in
it for,” Blair Decembrele, a LinkedIn career expert says. Here are some tips
for writing a stellar summary:
Making a good impression
Your profile summary is one of the first things a recruiter will see. Think of
your summary as an opportunity to succinctly outline who you are and what
you’re looking for. Your summary should include your experience, skills,
motivations and interests. It’s a great place to highlight what you want to be
known for, and to let your personality shine through.
Give your profile a boost
The ideal LinkedIn summary shows your background in a way that’s authentic
and engaging. The best summaries might engage folks with an anecdote about how
they got interested in their field and follow up with what keeps them in their
profession. Don’t be afraid to add some humour or some personal background,
like where you volunteer or some fun facts about your interests.
You can also keep it simple by explaining your passion
for your profession and what’s great about your company.
Include keywords, not buzzwords
You should include plenty of search keywords in your summary. That way,
recruiters will be able to easily find your profile. Read though the
descriptions of the jobs you want and include those keywords in your summary if
you have those skills. Go for specifics on what you bring to the company.
Instead of writing that you have ‘an extensive writing background’, go with six
years of technical writing and editing experience. That way, recruiters know
what exactly you bring to the table.
Update your summary every six months
One of the biggest mistakes you can make with your LinkedIn summary is
writing it and never looking at it again. You should re-visit your summary
every six months to a year to make sure it accurately reflects your career and
path.
Source |
Economic Times | 10th January 2019
Regards
Mr. Pralhad Jadhav
Research
Scholar (IGNOU)
Senior
Manager @ Knowledge Repository
Khaitan
& Co
Mobile @
9665911593
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