Read to Kids Pilot in India @ Study Finds Mobile Technology: Improves Home Literacy Environment

Read to Kids Pilot in India @ Study Finds Mobile Technology: Improves Home Literacy Environment

Worldreader releases results from the Read to Kids pilot in India, showing the potential of mobile phones to get entire communities reading to children

The pilot took place in Delhi, India from 2015 to 2017 and reached over 200,000 families with digital books via the Worldreader Kids app (http://www.readtokids.com). The first digitally focused literacy intervention of this kind, Read to Kids leveraged a behavior change campaign and partnered with community-based organizations to raise awareness on the importance of reading to children from birth. While the majority of children that the pilot targeted lived in homes lacking age-appropriate children’s storybooks, over 57,000 families browsed the Worldreader Kids library and read at least one book. Nearly 7,000 households demonstrated deeper change in their reading habits, becoming “frequent readers” who read from the application at least four times a month.

Study Link | https://www.worldreader.org/wp-content/uploads/2018/04/READ2KIDS_digital-1.pdf

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Mr. Pralhad Jadhav 

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Khaitan & Co 

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