Email alive and kicking @ in era of WhatsApp, FB messenger

Thanks to the digital initiatives by the government and growth of e-commerce market in the country, the transactional and triggered emails grew by 220 per cent in FY 17 and likely to double in this fiscal.

Transactional &Triggered mails

Transactional and Triggered mails are type of emails sent to facilitate an agreed-upon transaction between the sender and the recipient. Transactional emails typically contain information a recipient wants or needs and consequently have 8x open rate as compared to traditional promotional emails and have 6x ROI. Common transactional email use cases include, account creation emails, password resets, purchase receipts, account notifications, OTPs, bank transaction details or social media updates.

Link | http://www.thehindubusinessline.com/info-tech/email-alive-and-kicking-in-era-of-whatsapp-fb-messenger/article9825520.ece

Regards

Pralhad Jadhav  

Senior Manager @ Knowledge Repository  

Khaitan & Co 

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