Sunday, August 21, 2016

The Other Side of Google

The Other Side of Google

We rely on it for search, email and navigation, but there are plenty of other informative and fun Google offerings to explore

Google is a company that prides itself on innovation and creativity, but some of its most interesting creations aren't nearly as popular as you may think. These seven platforms are brilliant tools that Google has created to make learning accessible, help people learn about their world, or to add a little fun to everyday tasks.

Google Sky

Google Sky is basically an extended version of Google Maps that allows users to explore outer space ­ the perfect tool for anyone who has ever wanted to be an astronaut or who loves stargazing but is never quite sure of what they're seeing or how the universe is actually organised.

Google Sky can be used to explore the universe at large, the moon, or Mars (change your choice in the upper left hand corner). The image can display outer space using Infrared, Microwave, or Historical filters, and users can navigate freely from one celestial object to the next by zooming, panning, or searching. The historical filter features drawings of constellations and key stars and angles used for navigation.

Google Arts and Culture

Google Arts and Culture (also known as the Google Cultural Institute) is one of the most incredible online resources for historical information currently available online.

This project is a huge collaboration between Google and museums and libraries across the world that enables people worldwide to access museums, artifacts, works of art, and world wonders from the comfort of their own home.

Google Arts and Culture offers a huge number of features. Many museums (including the palace of Versailles, the Van Gogh museum in Amsterdam, and the Hamamatsu Museum of Musical Instruments) offer the “Explore“ feature, which allows users to guide themselves through many of the museums' exhibits using nothing but their computers.

The platform also showcases many of its partner museums' artifacts and works of art in high definition photographs. These resources can be accessed through the search bar, or by navigating through the different filters and organizational methods created by the website.

Google Arts and Culture also offers unique online exhibits called “Projects“ curated by experts in the field that present artifacts and locations from across the world with an incredible amount of background and contextual information. These curated projects include in-depth discoveries of individual historical events, explorations of wider topical themes, and detailed coverage of stage performances happening across the world complete with video and high-resolution photographs.

Google Jigsaw

Google Jigsaw is Google's response to online security issues. This project is currently working simultaneously on a number of smaller initiatives designed to keep people aware of the cybersecurity threats that are currently present in the world, and to make the internet a safer place overall.

JIGSAW'S CURRENT PROJECTS INCLUDE PROJECT SHIELD:

This initiative works to pro tect websites at-risk of cyber-attack that may not have the financial resources to protect themselves from higher levels of security threats.

INVESTIGATIVE DASHBOARD:

This offers over 300 databases of online business records, and makes it much easier for researchers to follow individuals or companies of interest.

DIGITAL ATTACK MAP:

Using this platform, Jigsaw is able to track and visually display cyber-attacks on businesses, newspapers, and charities currently happening across the world, where they originated from, and where they are targetted.

PASSWORD ALERT:

This Chrome extension pro tects the safety and security of reporters, activists, and human rights workers who are commonly targeted by phishing schemes intended to steal their passwords.

MONTAGE:

Every time there is a conflict or world event, an enormous amount of video footage is uploaded to YouTube.

Montage aims to enable collaboration between individuals and organisations wading through this footage by providing tools for analysing, identifying, and organising this video.

Google News Lab

Google News Lab offers an organised library of tools and education to journalists inter ested in improving the quality of their online reporting. The News Lab includes tutorials and access to resources for journalists (but that can be used by anyone), separated into four different phases of the publishing process:

RESEARCH:

Journalists can access tutorials on: reverse image searching, Google's Public Data Explorer, Google Trends, creating Google Consumer Surveys, following select Google Alerts, exploring the Google News Archive, verifying social media reports, and corroborating photo locations using Panoramio.

REPORT:

In this section of the News Lab journalists can learn how to use tools that add to the presentation and accuracy of their information.

DISTRIBUTE:

The News Lab offers insight to journalists who are interested in publishing their work on Google News and using YouTube successfully.

OPTIMISE:

These tutorials and tools focus on gauging engagement and targeting your online strategy to increase your audience reach and engagement.

Build with Chrome

This initiative is just plain fun ­ Build with Chrome melds Google Maps and LEGO to create a free building experience that fosters creativity and exploration.

On Build with Chrome, builders make use of virtual LEGO pieces to build characters, vehicles, 2D structures, andor buildings anywhere in the world. If you're someone who prefers to follow rules than figure things out on the fly, the program also offers a “Build Academy“ that teaches you the ropes by putting you through a series of building challenges in different locations.

Google Smarty Pins

Much like Build With Chrome, Google's Smarty Pins feature is nothing but fun (with a little bit of education mixed in).

Smarty Pins uses the Google Maps interface as the background for a geography trivia challenge. Before beginning a game, you can choose a specific category that you are interested in, or you can have a random selection by pressing “Start a new game“.

The game asks you to identify different locations by dropping a marker based on cryptic hints. If you make an incorrect selection, the distance of the location you chose from the actual location (in kilometres) is subtracted from your starting bank of 1500km. If you run out of km in your bank, it's game over.

Build with Chrome

This initiative is just plain fun ­ Build with Chrome melds Google Maps and LEGO to create a free building experience that fosters creativity and exploration.

On Build with Chrome, builders make use of virtual LEGO pieces to build characters, vehicles, 2D structures, andor buildings anywhere in the world. If you're someone who prefers to follow rules than figure things out on the fly, the program also offers a “Build Academy“ that teaches you the ropes by putting you through a series of building challenges in different locations.

Street View Trek

For many people Google Street View has become an invaluable part of any trip plan ning process, because of how helpful it is for orienting you to real-world streets and buildings. Trek takes you one step further by providing historical information, sights, sounds, and guided tours of select locations. As you walk through diverse historic sites such as the Taj Mahal, Venice, and the Kennedy Space Centre, you are completely immersed in your virtual surroundings. Instead of being limited to roads, Trek will take you from desert paths in Petra, Jordan to the arctic tundra of Iqaluit, Canada.

Source | Mumbai Mirror | 22 August 2016

Regards

Pralhad Jadhav
Senior Manager @ Library
Khaitan & Co


Upcoming Events | MIT School of Management – One Day Workshop “Use of QR Code and Augmented Reality Application in Libraries” on 27th August 2016 at Kothrud Campus, Pune 411038. 
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