Kindle to support e-books in five Indian languages
Amazon’s
e-book reader, Kindle will now support content in five Indian languages,
including Hindi, Gujarati and Malayalam, a move that will help the US-based
firm tap into the niche but growing ‘digital regional content’ market in India.
“We
are adding thousands of digital books in Hindi, Tamil, Marathi, Gujarati and
Malayalam, including the largest digital selection of best sellers, hundreds of
exclusive titles and free classics to the Kindle Book Store,” Amazon Kindle
Director (Content) Sanjeev Jha told PTI.
Readers
can access these books on Kindle eReaders as well as the free Kindle apps for
Android and iOS, he added.
“Subscribers
of Kindle Unlimited will also have access to the Indian language content. The
new language selection is in addition to over three million books that are
already available on the Kindle Book Store,” he said.
Kindle
already supports languages such as Chinese, German, French and Japanese among
others, apart from English.
While
Amazon does not share country specific growth numbers, Mr. Jha said India is
among its fastest growing markets globally for Kindle.
Amazon
will make available bestseller titles like Ishq
Mein Shahar Hona by Ravish Kumar (Hindi), Rajaraja Chozhan by Sa Na
Kannan (Tamil), Mrutyunjay
by Shivaji Sawant (Marathi), Ek
Bija Ne Gamta Rahiye by Kaajal Oza Vaidya (Gujarati) and Aarachar by K R Meera
(Malayalam).
The
exclusive titles include Banaras
Talkies by Satya Vyas, Ki.Mu.Ki.Pi
by Madhan and, Draupadi
by Kaajal Oza Vaidya and titles like Mayapuri
by Shivani will now be available in digital format for the first time.
“We
are bringing features like font size adjustment, ability to add notes and
highlights, and automatic save and sync of your furthest page read across all
your devices,” he said.
According
to industry reports, the print book market in India is estimated to be worth
about USD 4 billion. India ranks third in English language publishing, after
the US and the UK.
India,
which is one of the fastest growing smartphone markets globally, also has a
significant number of people reading e-books on their phones.
Regards
Pralhad
Jadhav
Senior
Manager @ Library
Khaitan & Co
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