What you should know about apps
Over
half of those who download an app will uninstall it within a month
Here’s
what you should know about app users: Fifty-eight per cent of them uninstall it
within the first 30 days. Seventy-five per cent of those who log only one app
session in the first 30 days will also uninstall it. There is a 60 per cent
chance that users who did not come back to the app within seven days never
return. Early engagement is the key to retention.
App
designers should focus on user
engagement and retention rather than number of downloads for these
reasons, says a playbook by VMAX called Developer’s Compass to the App Galaxy.
VMAX is an app monetisation platform in India and South-East Asia.
The
monetisation model an app adopts will also influence the choice of a growth
metric. Apps using in-app purchase should also look at percentage of paying
users, average revenue per user (ARPU) and lifetime value (LTV) as growth
metrics.
Apps
monetising through in-app ads should look at daily average users and monthly
average users, number of sessions and average session length. Freemium apps
should look at conversions to paid users as growth metrics
Over
4.35 billion apps were downloaded from Google Play Store in India between April
2015 and March 2016.
India
is the top country globally in terms of year-on-year (YoY) market share growth
for Google Play Store and ranks third in terms of total app downloads at 27
after US (100) and Brazil (64). These numbers denote the annual indexed app
downloads which indicate the number of apps downloaded yearly.
Source | Business Line | 2 December 2016
Regards
Pralhad
Jadhav
Senior
Manager @ Library
Khaitan & Co
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