7 Top Tools For Content Creators
Content creation is one of the most vital
aspects of digital marketing – posting content that will inform, interest and
amuse your online audience so that you’re one of the first places they turn to
when they go online. This means creating content of a consistently good quality
on a continual basis. That's a pretty tall order, even for the most imaginative
of digital marketers. The biggest challenge faced by B2B content marketers is
producing enough content, closely followed by producing the type of content
that engages the target audience.
I listed 25 content
creation ideas that business bloggers can use when they run out
of ideas for attention-grabbing new content. But besides ideas you need more to create content better.
Most professionals use a toolkit of some type
or another and that’s just as true for content creators. Today we’re looking at
some of the most useful content creation tools that you could add to your
content creation toolkit, including some tools that will help you to post some
great visual content – we all know that images, GIFs and videos pack a powerful
punch when it comes to getting the marketing message across.
The Content Tools
1. ContentIdeator
Great
content begins with a great headline and if you head over to ContentIdeator
they have a nifty little tool you can use which not only generates great
headlines, but these headlines actually provide you with ideas on what to
actually write the content about. It couldn’t be simpler – you just type in a
keyword, hit the Enter button and you’re immediately presented with a varied
list of titles, some of which may cover aspects of the subject that you
wouldn’t have dreamed of writing about!
2. Evernote
Has a free version that will sync across your
devices (2 max, in the free plan), mobile and desktop, to help you organise
yourself when writing. Whether you’re using it for to-do lists, to keep your
research notes or even to write whole chunks of articles, Evernote keep all
your data constantly up to date and available to you.
Freemium: upgrade plans give larger uploads,
larger note attachments.
3. Grammarly and Correctica
They are both free tools that you can used to
check for grammatical errors in your content. There is so much badly written
content online nowadays and many customers are reluctant to buy from an online
retailer whose content and descriptions are poorly written – after all, if they
can’t be bothered to check their content for errors, how reliable are their
products or services going to be?
Freemium.
4. Copyscape
A plagiarism checker web app that’s
surprisingly cheap to use – each search costs just $0.05 and credits can be
purchased by credit card of PayPal. Not only does Copyscape check that your
content is original, you can also use it to see if your content is being
‘lifted’ and used elsewhere.
You can use the Copyscape comparison tool to
check what percentage of your content appears elsewhere online and use it to
make an informed decision on whether or not to publish. This is a particularly
handy feature for those who write content with plenty of jargon or technical
terms or content featuring quotes and interviews.
Copyscape is essential if you outsource your
content creation activities or feature guest blog posts.
5. Hemingway App
An editing tool that can be used to assess
your writing and find ways of making it simpler and more succinct. Just paste
your content into this free to use web app and it will let you know how
readable it is and deliver suggestions that can be used to improve the content.
Freemium: web app is free, desktop app is
paid.
6. Giphy Chrome
A Chrome extension that will help you find
the perfect animated GIFs for social media posts. Once you’ve added it to your
Chrome browser, you just open it, choose a GIF and then drag and drop it. The
tool works in Gmail, Twitter, Facebook and other social media platforms and
it’s a great way to quickly add some visuals that will pep up your posts.
All the power of BuzzSumo but portable;
browse the web, hit the button, and you get to see that page's stats right
away. Excellent way to research content opportunities.
...and more
The tools I’ve listed are just some of the
many resources available to content creators. There are many others!
Hubspot
provides a library of free and royalty-free stock photos. PlaceIt can be used to create images or
your product in a real world environment. You can use Infogram to create infographics, charts
and data visualisation or you can use Canva
to create fabulous visual content quickly and easily with pre-made templates to
which you add your own images.
The main thing to remember is that these are
all tools that you can use to create high quality, readable and informative
content that’s relevant to your target audience – however, it’s still up to you
to find a way of combining and using these tools to make your job simpler and
more enjoyable.
Regards
Pralhad Jadhav
Senior Manager @ Library
Khaitan & Co
I’m always interested in learning about new content tools because I’m going to go ahead and say that relevancy is most likely the most important ranking factor. This is why keyword stuffing won’t work wonders anymore. Hemingway just doesn’t provide insight into how relevant your content is to what people are searching. Have been trying out a new tool called INK, it has built-in SEO feedback. So far, so good. Another good tool for the tool box, I wanted to to share new addition with my fellow content producers: http://bit.ly/2ZIT8ht
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