Bulbbulapps
library, a smartphone and tablet app for children below six years, has garnered
more than a million views on YouTube. Merely four months old, Hyderabad-based
startup Bulbulapps is available on all platforms is and is currently
among the top apps in iOS India.
How Bulbul was conceived
A
serial entrepreneur, Prakash was always passionate about films and books right
from his childhood. “I grew up to become a filmmaker and an artist. Bulbulapps
is inspired by this very fundamental need to learn and unlearn. Most
importantly It is meant to unlock the
curiosity of every single child. It became even more evident when my child
began to ask questions born out of curiosity. They enjoyed reading and learning
through the digital platform as it was highly engaging and had a tremendous
visual and interesting narration,” says Prakash, founder and CEO, Bulbulapps.
Prakash
was awed by the curiosity and the questions that every child asks constantly.
Their hunger for answer is endless. “When I first came across the bird
‘Bulbul’, I found that it was unique, bubbly, full of curiosity and had a
restlessness to discover things around it. I wanted to create a brand that had
a distinctive and childlike voice – a voice and visual that stimulates
something personal, embraces modern technology and puts the child reader
and parents’ choice foremost in the process. So Bulbul came to existence,” he
says.
Loaded
with stories
Bulbulapps
library is loaded with different stories wherein a kid or a parent gets
on single library app with lots of categories and books that they can download
and read. The basic version is free. We also offer a subscription model.
“Currently, we don’t tie up our apps with any physical books. Though we have
requests from pre-schools at this moment we are more focused on the library app
itself,” Prakash points out.
Collaborative effort
The
foundation of the library app is ‘Think like a Child’. “For our app Krishna and
the Universe we had a writer from Mumbai, a Spanish artist from Mexico, an
Israeli music studio, a city animator and a Hyderabadi voice-over artist who
collaborated to create this beautiful app for the pre-school children using our
bulbulstudio.com. It is a highly engaging, enriching a mobile phone story
for children,” says Prakash.
The
team has over 180 artists from around the world, who constantly bring new story
ideas on board and translate them to lovely apps. “We believe if people can
collaborate from different countries to do coding and create software, they can
also collaborate to make a beautiful interactive story for kids,” he says.
Currently,
Bulbulapps have touched 250,000 cumulative downloads and counting. “Some of our
books even went on to become No1 eBook app in 14 countries including Saudi
Arabia and Pakistan,” he adds.
What next?
“We
began our journey by creating known folk and fairy tales. Our next focus is to
develop native characters and regional content for India. All the apps in our
library are more popular and easily understood stories in English. Apart from
English, we are in the process of creating local apps in Hindi and Telugu. In
the next six months we plan to introduce apps in another 12 languages. Our new
series is kids travel apps. We just introduced Tuk-Tuk in Mumbai. Soon we will it
in other cities,” says Prakash.
Source | http://www.newindianexpress.com/
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