Wordlift is helping robots understand what online articles are really about

 

The random box:

WordLift, much like today’s search engines, works with entities rather than tags and keywords. What is really an entity though?

All the facts you care about are entities that search engines can index and learn from. Trilly and Diego, for example, are the first two cats that officially entered the web of data thanks to WordLift (and to their beloved “blogger mum” Elisabetta)! As Elisabetta started to build her own personal knowledge graph she created two “feline” entities – to share with the world her love and notion of her two pet friends.

Why did you come up with this idea?

Quite simply by looking at the structured knowledge available in today’s digital networks and how search engines were starting to take advantage of it. Try yourself asking Google who built the Colosseum and you will get an immediate answer that comes straight from Wikipedia. This information has been encoded in such a way that the Google Assistant can understand it.

We’ve built WordLift so that information is extracted from textual content and published in a user’s graph. This allows Google and others PAs to learn faster from blogs and websites.

WordLift helps content writers work better, by letting them focus on writing great articles without worrying too much about how search engines work.

WordLift uses AI to grow organic traffic by translating articles into machine-friendly content that chatbots, search crawlers and personal digital assistants – like Google Assistant, Siri and Alexa – use to help consumers take actions.

The evolution of today’s search engines and the rapid adoption of personal assistants (PAs) – capable of understanding user intent and behaviors through available data – require an upgrade of the existing editorial workflow for bloggers, independent news providers and content marketers. With voice search coming on strong, websites now have to compete directly for business (and struggle to be on top of search results), by bringing targeted information at lower prices. With voice there are not many alternatives: Either you get featured on Google, or you get nothing.

In this context, data curation and metadata management become crucial tools to help bloggers and news publishers create the added value required to build a direct relationship with their readers.

WordLift targets smart content publishing focusing on automating SEO and bringing immediate economical value by increasing traffic and reducing the time spent on content curation and search marketing.

The processing is done in the cloud. WordLift analyzes articles and transforms text into metadata. Data is automatically published as five-stars linked open data and made available to machines. We also measure the performance of the content on Google in terms of search rankings and other factors that might influence organic traffic. This data is presented to the editors to help them improve their editorial plan and increase their reach.

Source | https://thenextweb.com/

Regards 

Pralhad Jadhav 

Senior Manager @ Knowledge Repository  

Khaitan & Co

Upcoming Event | MANLIBNET 17th Annual International Conference on 15-16 September 2017 at Jaipuria, Noida, India  

Blog | http://pralhad-fyilibrarian.blogspot.in/ 

Website | https://sites.google.com/site/pralhadjadhavlib/home