Gradual decline in enthusiasm for Facebook, Twitter: Study
New York, July 28 (IANS) More
and more people are gradually viewing social media platforms like Facebook and
Twitter and enterprise social media LinkedIn negatively than in the past, an
interesting study has revealed.
The team from American
Consumer Satisfaction Index (ASCI) which tracks opinions of search engines,
news outlets, social media sites and other ‘e-businesses’ found that consumers
view Facebook, Twitter and LinkedIn more negatively than in years past,
bizjournals.com reported.
Facebook and Twitter saw the
largest declines — at nine per cent and eight per cent, respectively.
An increase in restless user
base on some of the largest social media sites is forcing advertisers and the
businesses who run them to put their money elsewhere.
The declines are driven in
part by the presence of advertising on services that are still regarded as
“free”, the report said.
“Consumers have not fully
accepted advertising as a necessary cost for online services they have come to
expect as free,” Claes Fornell, ASCI chairman, was quoted as saying.
“There is little companies
can do to change that perception beyond making sure that those advertisements
are relevant and non-disruptive,” he added.
Facebook was mired in
controversy over “curated” news where it was accused of political bias in its
“trending news” section after news broke that stories from politically
conservative sources were sidelined. However, the company denied such a bias.
Earlier this year, reports
said that Twitter irked many users when it tweaked its newsfeed from a
chronological system to a new algorithm based system. It has also failed to
keep pace with ever-evolving social apps including Snapchat, Imgur and
Instagram.
“It’s impossible for global
brands with massive user bases to like Facebook and Twitter to keep everyone
happy,” ACSI managing director David VanAmburg added.
Regards
Pralhad
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Senior
Manager @ Library
Khaitan
& Co
Upcoming
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LECTURE SERIES-2016 on Saturday, 20th August 2016
at 10.00 hrs in National
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