Amazon launches Audible
Suno free app featuring short-stories in India
Amazon is having another go
at expanding its reach to listeners in India. The company, which launched
pay-to-use Audible in the country last year, today introduced a new service
called Audible Suno that offers free access to
“hundreds of hours of audio entertainment, enlightenment and learning.”
And it’s banking on major Indian
celebrities to draw the listeners.
Audible Suno, which is exclusively available to users in
India, features more than 60 original and exclusive episodes (of 20 to 60
minutes in length) in both Hindi and English languages. Audible, the world’s
largest seller and producer of audio content, said Suno is aimed at filling the
“idle time” listeners have each day during their commutes and performing other
daily chores.
The company says Audible Suno,
available to users through a dedicated Android app and via iOS Audible app, is
also free of advertisements.
The launch of Audible Suno in
India illustrates the commitment the company has in the country, said Audible
founder and chief executive Don Katz. Amazon has invested more than $5.5
billion in its business in India to date. The company’s tentacles today reach a number of
categories in the country, including e-commerce, payments, online ticketing business,
video and audio streaming and VC deals.
“I’ve always been passionate
about the transformative power of the spoken word, and I’m delighted to be able
to offer this breadth of famous voices and culturally resonant genres with
unlimited access, ad-free and free of charge,” said Katz.
Who are these famous voices you
ask? Here’s the list: Amitabh Bachchan, Katrina Kaif, Karan Johar, Anil Kapoor,
Farhan Akhtar, Mouni Roy, Anurag Kashyap, Neelesh Misra, Tabu, Nawazuddin
Siddiqui, Diljit Dosanjh, Vir Das and Vicky Kaushal.
Audible Suno currently offers
shows in a range of genres, including horror (Kaali Awaazein), romance and
relationships (Matrimonial Anonymous and Piya Milan Chowk), suspense (Thriller
Factory) and comedy series (The Unexperts by Abish Mathew). Non-fiction series
include interviews with some of the country’s biggest stars, and socially
relevant subjects such as mental health, sex education and the rights of the
LGBTQI+ community.
Source | https://techcrunch.com
Regards
Mr.
Pralhad Jadhav
Master of
Library & Information Science (NET Qualified)
Senior
Manager @ Knowledge Repository
Khaitan
& Co
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