Collaborative Marketing @ Have you done any collaborative marketing as yet in LIS Domain?

Collaborative Marketing @ Have you done any collaborative marketing as yet in LIS Domain?

Collaborative marketing can bring benefits beyond what money can buy and it involves partnering other institution/businesses/media. In other words, this is how you can stretch your marcom budgets.

In business or institution, just as in personal lives, finding the right partner will always bring positive outcomes. Here are some pointers to consider next time you want more bang from your bucks:

·         Can we pool ad budgets?

·         Can we swap mailing lists?

·         Can we share display space?

·         Can we share literature racks?

·         Can we insert promotional items?

·         Can we do statement stuffing?

·         Can we consider co-sponsorship?

·         Can we share below-the-line promotions?

·         Can we bundle products and services?

·         Can we share unconventional media? 

Have you done any collaborative marketing as yet in LIS Domain? Do share your experiences for others to benefit and learn from.

Concise From | http://mydigitalfc.com/fc-supplements/roar/collaborative-marketing

Regards

Mr. Pralhad Jadhav 

Master of Library & Information Science (NET Qualified) 

Senior Manager @ Knowledge Repository  

Khaitan & Co 

Blog | http://pralhad-fyilibrarian.blogspot.in/  

Website | https://sites.google.com/site/pralhadjadhavlib/home  

Twitter Handle | @Pralhad161978

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