10 years of Kindle: Physical books get a makeover to combat competition from ebooks
The Kindle was launched in the US on November 19, 2007, spearheading a new revolution in digital reading. In 2012, Amazon first made the device available in India. Over the years, publishers of physical books have tried different ways to combat competition from ebooks and to attract new readers - better-looking book covers, special editions, movie tie-in covers, anniversary editions and more
But finally what is critical for a book to
make an impact, all respondents to this story agreed, is not the book cover but
what is between them.
Regards
Pralhad Jadhav
Senior Manager @ Knowledge
Repository
Khaitan & Co
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