Google launches audio
streaming of news - news consumption patterns change
And there’s help at hand ... just ask Google Assistant to play the news for you
As people take to podcasts and
digital audio content, Google has launched audio news broadcasts. All a user
needs to do is to ask Google Assistant to ‘Play the news’, and it begins
streaming news. Google has tied up with global media houses such as BBC to
provide content to users.
“We’re introducing Your News
Update, a smarter way to listen to the news, hosted by the Google Assistant.
When you say, ‘Hey Google, play me the news’ on any Assistant-enabled phone or smart
speaker, Your News Update will begin with a mix of short news stories,” says
Liz Gannes, Product Manager (News) at Google.
The news content is chosen at
that moment, based on one’s interests, location, user history and preferences,
as well as the top news stories at that point of time.
“The audio web is like the text
web of the 1990s. At Google, we saw an opportunity to help move digital audio
forward by focusing on audio news,” she said.
Users can get tailor-made content
by letting the Assistant know what content they would like to listen to.
“Collaborations with publishers
from around the world for over two years has helped us imagine the future of
audio news, and has reinforced the importance of building a healthy ecosystem
for both listeners and publishers,” she said.
Source | Business Line | 21st November 2019
Regards
Mr. Pralhad Jadhav
Research Scholar (IGNOU)
Senior Manager @ Knowledge Repository
Khaitan & Co
Mobile @ 9665911593
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